The Gift Hunt

Self-Promotion

2014

lg2
t: 514-281-8901
w: lg2.com

Company: lg2 Senior Partner, Vice-President, Creative Director : Marc Fortin Interactive Creative Director, Interactive Writer: Marilou Aubin Interactive Creative Director, Interactive Art Director: Jennifer Varvaresso Interactive director: Pier-Luc Beaulieu Interactive Producer: lg2fabrique Planner: Sabrina Côté Interactive Art Director: David Arcouette, Alexandre Jourdain Account Coordinator: Mélanie Beauchemin

For Christmas 2013, we wanted to give our client’s products in an innovative way. We selected 30 places that played a key role in our advertising over the year and picked 30 gifts. To get a gift, participants had to find out where it was hidden, go to the location and be the first to claim it using their cell phones. Result: 29 gifts found and an average of 11:28 minutes on the site.