Joe Fresh Style - Web site
Consumer Products - Single
2008
henderson bas
t: 416-977-6660
e: ltapolczai@theniceagency.com
w: hendersonbas.com
Chief Creative Officer: Kathy Kohn Creative Direction: Ryan Wolman Copywriting: Elaine Colenbrander Art Direction: Norma Penner Design: Norma Penner, Narda Limamtara Programming: Brian Elton, Brad Karjama, Thomas Yuill Interactive Agency: henderson bas
Winning Website: joe.ca
Driving awareness for their seasonal collections, the dynamic and interactive site is a reflection of the Joe Fresh Style brand; effectively showcasing its fresh styles, value, and affordability. Vibrant images, detailed product information, interactive tools, fashion tips, and trends reinforce the site as beacon of style and value.