Fit Is Go

Consumer Products - Single

2008

Grip Limited
t: 416-550-6844
e: jonfinkelstein@griplimited.com
w: griplimited.com

Interactive Agency: Grip Limited

Winning Website: FitIsGo.ca

Metro fierce? Tokyo tech? These were some of the descriptions of the Fit in our brief. Our goal was to tell a fuel efficiency story while reinforcing all the personality of the Fit. With varied art direction, broken English, a barrage of games and interactions, we think the Fit is Go, indeed.