Amir Johnson

Self-Promotion

2014

OneMethod Digital + Design (A Division of Bensimon Byrne)
w: onemethod.com

Company: OneMethod Digital + Design (A Division of Bensimon Byrne) Chief Creative Officer: Amin Todai Creative Direction: Steve Miller Copywriting: Max Sawka Design: Matt Jumper Project Manager: Hadi Teherany

Amir Johnson (a pro basketball player) wanted to raise his public persona and attract new sponsors. So we made him an online all-star. We created 30 unique digital videos for Amir (over 14 months), all amplified through his Facebook, Twitter, and blog (which we created/curated). Result wise, Amir jumped to 1,800,000 YouTube views (+450%) and earned over 51,000,000 media impressions. In the end, Amir landed collaborations with Google, KIT KAT, and Cold Stone Creamery.