Year: 2008
Category: Consumer Products - Single
Title: MINI Incubator

As gas prices rise, more people than ever were considering replacing their car with a MINI. We wanted to encourage them. So, we created the MINI-INCUBATOR, a site that allowed users to create a profile of their current car, then see it transformed into a MINI in six customized episodes.

Voice: 416-598-4750
Website: taxi.ca/
Email: sarah.richardson@taxi.ca

Creative Direction: Lance Martin Copywriting: Ryan Wagman Art Direction: Guybrush Taylor Design: Drew Matthews Illustration: Guybrush Taylor Client: MINI Canada Associate Creative Direction: Ryan Wagman Ad Agency: TAXI 2

Winning Website: neverinneutral.com/miniincubator/

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