The Priceless Bat

Advergaming

2014

TAXI Canada
t: 416-342-8294
w: taxi.ca

Company: TAXI Canada Executive Creative Direction: Darren Clarke Creative Direction: Niall Kelly Art Direction: Scott Johnson Copywriting: Chris Duffett Development: Brendan Neufeld Director of Interaction Design: Damien Boyes Associate Creative Director: Dave Luxton Design: Yuko Brown Interactive Producer: Sonja Vreugdenburg Account Manager: Amy Greenspoon Broadcast Producer: Steve Emmens Chief Creative Officer : Frazer Jelleyman

Winning Website: thepricelessbat.com

ThePricelessBat.com from Louisville Slugger, is a virtual batting competition where consumers set their own price for the new Z-3000 bat. The farther they hit the virtual ball, the less they paid for the bat. Using a smartphone’s accelerometer and a computer, players could experience the power of the new Z-3000. The phone was used as a bat while a video on their computer delivered the pitch.