Jumping Orca Tablet Ad

Online Single

2014

DARE Vancouver
t: 778-331-8340
e: vancouver@thisisdare.com
w: na.thisisdare.com

Company: DARE Vancouver Creative Direction: Mia Thomsett, Addie Gillespie, Patrick Coffey Art Direction: Andrew Alblas Copywriting: Darien Campbell Producer: Matthew Sy Technical Director: Cindy Son Interactive Developer: Sheva Shen Quality Assurance: Jose Romero Account Director: Natalie Wu Account Manager: Michelle Man Planner: John Hall Media Company: Jungle Media Visual Effects: 567VFX Compositor/Designer: Justin Lee

Winning Website: vimeo.com/69770777

To recreate the thrill of seeing an orca jump in BC, we used the technology and interactivity of the iPad. Users were prompted to swipe their fingers to make whales jump.