Long Drive Home

Online Campaign

2014

JWT Canada
t: 416-729-5758
e: brent.choi@jwt.com

Company: JWT Canada Creative Direction: Brent Choi, Ryan Spelliscy Copywriting: Mandip Salh Art Direction: Tim Zimmerman Multimedia Director: Tony Wong Project Manager: Kristen Neamtz Account Executive: Catherine Norman

Automotive brands on Instagram typically post the same type of contest, event, and beauty shots. It's hard to distinguish one brand from another. Mazda Canada wanted to do something that delivered all the same content you'd expect from a car brand, but in a much more interesting way. The Long Drive Home broke through on one of the most important social media platforms.