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YJS Digital Campaign

Online Campaign

2014

Bensimon Byrne
w: bensimonbyrne.com

Company: Bensimon Byrne Executive Creative Direction: Joseph Bonnici Art Direction: Debbie Chan, Jonathon Ciordas Copywriting: Karen King, Jamie Kaiser Agency Producer: Christine Pacheco Director: Max Sherman Editor: David James Findlay, Barbershop Editing Audio House: Pirate Toronto Business Lead: Jill Engleman Account Director: Sara Myers Project Manager: Brittany Willrich

People think youth lack ambition. But it isn’t true; what they lack are opportunities. We created online prerolls to match top trending videos. In each, we assure youth that the upcoming video isn’t a waste of time – it’s proof of a job skill they already have. And having that skill means they have ambition. Each spot pushes to the Ontario Government’s ‘Ready.Set.Work’ program, helping youth build skills, start a business, or find a job.

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