Category: Online Campaign
Title: Surrender - Twitter Campaign for Tourette Syndrome
To let the public understand the anxiety and randomness of Tourette Syndrome, we actually gave them Tourette Syndrome – on Twitter. People who signed up for Surrender Your Say effectively handed over control of their Twitter feeds to the Tourette Syndrome Foundation of Canada, who then posted random, bizarre tics directly into their Twitter feeds for 24 hours. The result? Thousands took part, and got the chance to feel what living with Tourette is like.
Company: Saatchi & Saatchi Executive Creative Direction: Brian Sheppard, Helen Pak Art Direction: Rachel Kennedy Copywriting: Shauna Roe Head of Production: Michelle Orlando Digital Producer: Simon Conlin, Lisa Hamilton Development: The Development Factory, Andrew Bodis Music/Sound: Boombox Sound Development Producer: Lindy Zucker, Suzanne Abate Post Production Company: Track and Field Editor: Melanie Hider
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