DoodleVerse

Online Campaign

2014

DARE Toronto
w: daretoronto.com

Company: DARE Toronto Executive Creative Direction: Paul Little Creative Direction: Chris Obergfell Art Direction: Melissa Bashura Copywriting: Leah Vlemmiks Development: Thomas Schemmer Account Director: Aniesha Mohammed

Winning Website: doodleverse.ca

Stride introduced a line of gum called Stride Doodles. It has doodle drawings all over the packaging and even has a little space for people to draw on. Well, we thought, what if we gave people a huge space to draw on? Say, as huge as the earth. We created DoodleVerse.