BMW Upgradable Banner

Craft Music

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Creative Direction: Brian Murray, Raul Garcia Copywriting: Brian Murray Art Direction: Raul Garcia Design: John Filetti Account Director: Natasha Wookey Account Supervisor: Ranjan Gill Account Coordinator: Devina Hardatt Music/Sound: Marmalade Music

Our banner not only communicates the BMW Ultimate Upgrade Sales Event, but also embodies it. The banner enables the consumer to upgrade the BMW X1 and the entire banner with the simple click of a button. The graphic and musical elements upgrade together, staying true to their respective historical eras. Finally, with a click of the same button, consumers can visit BMW.ca, where they can make the ultimate upgrade to a new BMW.