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Old Ways

Craft-Cinematography

2013

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Chris Hirsch, Nellie Kim Copywriter: Chris Hirsch Art Director: Nellie Kim Chris Hirsch Account Director: Heather Crawley Account Supervisor: Ben Prout Agency Producer: Nicole Andrisevic Production Company: Soft Citizen Production House Producer: Eva Preger, Link York Line Producer: Ed Callaghan Post Production Company: PosterBoy Editorial Music/Sound: Vapor Music

For 15 years, ING DIRECT had been telling Canadians to "save your money", in a long-running campaign that positioned themselves primarily as a high-interest savings account. But they had since evolved into a better everyday banking option for Canadians, and in the process, completely re-invented the banking experience altogether. This on-line video relaiunched the ING DIRECT brand in Canada one week before the new "Forward Banking" campaign ran.

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