Old Ways
Craft-Cinematography
2013
john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com
Ad Agency: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Chris Hirsch, Nellie Kim Copywriter: Chris Hirsch Art Director: Nellie Kim Chris Hirsch Account Director: Heather Crawley Account Supervisor: Ben Prout Agency Producer: Nicole Andrisevic Production Company: Soft Citizen Production House Producer: Eva Preger, Link York Line Producer: Ed Callaghan Post Production Company: PosterBoy Editorial Music/Sound: Vapor Music
For 15 years, ING DIRECT had been telling Canadians to "save your money", in a long-running campaign that positioned themselves primarily as a high-interest savings account. But they had since evolved into a better everyday banking option for Canadians, and in the process, completely re-invented the banking experience altogether. This on-line video relaiunched the ING DIRECT brand in Canada one week before the new "Forward Banking" campaign ran.