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Jazz Live Art

Augmented Reality

2013

lg2
e: marc.fortin@lg2.com

Ad Agency: lg2 Creative Direction: Marc Fortin, Nicolas Dion, Marilou Aubin Art Direction: Patrick Rochon Copywriting: Gabrielle Godbout Art Direction: Alexandre Jourdain, Jean-Christian Bizier VP Account Services: Samia Chebeir Account Supervisor: Julie Monette Account Manager: Jacinthe Meek Agency Producer: Julie Lorazo, Louis Dorval Development: lg2fabrique Programmer: Merchlar Event Production: JSEM Artists: Astro, Carlos Oliva, Monk-E, Peru Dyer, Zek, En Masse Photography: Francis Pelletier Production House: Buck Music: Bam Prod

Sponsor of the Montreal International Jazz Festival, Bell asked local graffiti artists to create works inspired by the music around them. The performances were filmed daily and edited into time-lapse videos. The day after, the public could not only watch a new work being created live, but also watch, in augmented reality, the previous days’ creations thanks to a mobile app that recognized the work and mapped over it the video of its creation.

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