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Real Hero

Viral

2014

JWT Canada
t: 416-926-7496
e: Brent.Choi@jwt.com
w: jwtcanada.ca

Company: JWT Canada Creative Direction: Brent Choi, Ryan Spelliscy, Andy Brokenshire, Jed Churcher Copywriting: Tyler Schell Art Direction: Christian Martinez Agency Producer: Raquel Rose Director: Jake Kovnat, Sons & Daughters On-line Editor: Panic & Bob, Marco Pazzano Music/Sound: Eggplant Collective, Adam Damelin Account Director: Michelle Ching Production House Producer: Joan Bell Project Manager: Nicole Russel

Winning Website: ourshowcase.ca/sickkidsstuntentry

The Avengers. Thor. Ironman. Hollywood sure loves celebrating superheroes. But isn't it time we celebrated some real-life superheroes? Superheroes like the patients at the Hospital for Sick Children (also known as SickKids) who are battling illnesses every day. So we did just that. With the use of a live feed and a cinema audience, we were able to surprise Moms, families and one very special boy.

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