Pizza Game Changers
Viral
2014
TAXI Canada
t: 416-342-8294
w: taxi.ca
Company: TAXI Canada Client: Boston Pizza International Inc. Executive Creative Direction: Darren Clarke Creative Direction: Niall Kelly Art Direction: Scott Johnson Copywriting: Chris Duffett Design: Andy Slater Retoucher: Andrew O’Driscoll Photography: Ryan Szulc Food Stylist: Noah Witenoff Development: Ryan Johnson Director, Digital Strategy: Sean McDonald Interactive Producer: Sonja Vreugdenburg Group Account Director: Edith Rosa Account Director: Tamara Gervais Account Manager: Melanie Abbott Executive Vice President, Marketing: Steve Silverstone Vice President, Marketing: Joanne Forrester Director of Marketing: Mary Shim White Marketing Manager: James Kawalecki Associate Marketing Manager: Kate Millard Marketing Manager, Digital & Social Media: Drew Campbell Chief Creative Officer : Frazer Jelleyman
Winning Website: PizzaGameChangers.com
CHALLENGEPromote Boston Pizza’s innovative new pizza menu and celebrate their 50 years in the pizza business.IDEAPizzaGameChangers.comOn this Kickstarter-style site, with pizza-themed innovations, we showcased prototypes for eight of Boston Pizza’s potential next big pizza innovations and let the fans decide which one Boston Pizza should make next.