Year: 2008
Category: Gaming - Single
Title: Let The Good Times Roll

Let the good times roll To support the launch of Yo-go Rollers, the On The Roll game was developed for the leading gaming website, MiniClip.com. The first time a Canadian advertiser had specifically created a game for the site. Online media drove click-throughs to the addictive game, which registered 2,505,874 gameplays in just 6 weeks.

Voice: 416-925-5997
Website: leoburnett.ca
Email: rebecca.adams@leoburnett.ca

Creative Direction: Shirley Ward-Taggart, Judy John Art Direction: Mark Nilsen, Angie Bird Design: Mark Nilsen Copywriting: Jennifer Smith, Elle Bullen Programming: splashworks.com inc., Barbara Vermeersch Ad Agency: Arc Worldwide, Toronto

Winning Website: www.arc-awards.com/rollers.html

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