ShakeDowns - Crunch Your Cravings

Viral

2014

Proximity Canada
t: 1-416-972-5458
w: proximity.ca

Company: Proximity Canada Executive Creative Direction: Jon Finkelstein Creative Direction: Dave Stevenson Art Direction: Jonathan MacArthur Copywriting: Ed Malyon Producer: Jessica Valentini Project Direction: Erin Segal Planner: Paul Hanlon Account Director: Joe Myers Account Supervisor: Rebecca Ho Account Executive: Dave Passmore Account Coordinator: Karrie Kwong Production Company: Asylum Artists

We discover Texan influencers vent their snack cravings in social media. We got a musical duo to sing personalized songs about new Shakedowns (baby carrot snacks) in direct response to tweeted cravings. We found a craving. Wrote the song. Shot and edited the video. Then posted to social -- to people who had never heard of Shakedowns! What resulted was social media mayhem. Even NBA star, Matt Bonner, got in on the action!