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Ghosts

Branded Content

2014

lg2
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Company: lg2 Senior Partner, Vice-President, Creative Director: Luc Du Sault Interactive Creative Director, Copywriting: Marilou Aubin Interactive Art Director: Jean-François Clermont Agency Producer: Johanne Pelland Interactive Producer: lg2fabrique Account Supervisor: Sandie Lafleur, Alexandra Laverdière Photography: Paul Hurteau 3D installation: Musion Production Company: Club Kelvin Inc. Sound Design: Boogie Studio 3D animation: Numerix 3D Media Agency: Touché! PHD Media agency planner: Mylène Fortier Colleges Squads: Newad

Road accidents are the No. 1 cause of death among 16 to 24 year olds. To open their eyes to this reality, we put them face-to-face with ghosts who lost their lives in car accidents because they failed to speak out against dangerous driving behaviour. Placed in 39 college washrooms, the installations featured a sink and one-way mirror. An auto-stereoscopic screen behind the mirror projected a 3D ghost whenever someone entered the washroom.

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