Print Lions

Branded Content

2014

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Aaron Starkman, Chris Staples, Dre Labre, Ian Grais Copywriting: Mike Dubrick Art Direction: Joel Holtby, Mark Scott Associate Creative Director: Mike Dubrick, Joel Holtby, Mark Scott Broadcast Producer: Judy Hamilton Production Company: Cartilage Director: Brett Blackwell Editor: John Evans Director of Photography: Brett Blackwell Post Production Company: Panic & Bob Audio House: RMW Music 3D Printing: 3D Phacktory Engineer: Dustin Anstey

Every year for the Strategy Agency of the Year awards (Canada’s national agency award) shortlisted agencies have to create a video showing why they deserve the award. The videos are often satirical and humourous. We did a stunt called Print Lions. Since awards and technology are so important, we combined them and just went ahead and printed our awards. It allowed us to become the most awarded agency on the planet.