The Beetle 3-Track

Branded Content

2014

Red Urban
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Company: Red Urban Executive Creative Direction: Christina Yu Art Direction: Alicia Outschoorn Copywriting: Cooper Evoy, Jon Taylor Agency Producer: Andrea Hull, Anna Tricinci

We wanted to showcase three different Volkswagen Beetles, each with their own distinct personality. So we teamed up with Internet superstars Walk Off The Earth, recorded three different versions of their song, “Gang of Rhythm”, and made an interactive three-in-one music video on YouTube. Annotation buttons let viewers jump seamlessly between three different songs, locations, and of course, Beetles.