Category: Public Service/Charity (Non-Profit) - Single
Title: Adopt A New Life Campaign
Adopt A New Life An integrated program encouraged pet adoptions and a positive new perception of the Toronto Humane Society. Included were a friendly new wordmark, corporate image and the multi-media Adopt a New Life campaign. Online media starred an animated dog that faithfully followed every mouse move to become your new best friend.
Copywriting: Cam Boyd Creative Direction: Shirley Ward-Taggart, Judy John, Israel Diaz Art Direction: Ian Kay, Anthony Chelvanathan, Monique Kelley Copywriting: Jennifer Smith, Steve Persico Design: Ross Butcher Programming: Ross Butcher Ad Agency: Arc Worldwide, Toronto
Winning Website: www.arc-awards.com/THS.html
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