Dog Caller

Mobile

2013

Rethink
e: elisa@rethinkcanada.com

Creative Direction: Ian Grais, Chris Staples, Dre Labre, Aaron Starkman Art Direction: Joel Arbez Copywriting: Aaron Starkman, Mike Dubrick Editor: Matthew Kett Audio House: Tattoo Music Account Manager: Alex Aidar Ad Agency: Rethink

An original Rethink invention, this thermal dog collar actually contacts a dog owner's smart phone if their pooch is in trouble. Made of a SIM card, a thermistor, a few LEDs and a coded chip, the Dog Caller operates like a cellphone without a keypad or screen. When the collar hits 26.5 degrees, the device will alert your phone via text message.