Kit Kat Break Assist App

Craft-Copywriting

2014

OneMethod Digital + Design (A Division of Bensimon Byrne)

Company: OneMethod Digital + Design (A Division of Bensimon Byrne) Chief Creative Officer: Amin Todai Creative Direction: Steve Miller, Joseph Bonnici ACD/ Art Director: Dan Strasser Copywriting: Dave Thornhill, Gessica Marcus, Mary Wilkinson, Michael Carey Art Direction: Kevin Youngsaye Design: Matt Jumper, Nick Cangialosi Agency Producer: Michelle Pilling Creative Technologist: Hoss Gifford Tech Lead: Steve Shaddick Development: Jared Krause, Ed Knight Information Architect: Jess Sanson Audio House: Grayson Matthews Audio Director: Jono Holmes, Grayson Matthews Business Lead: Janice Boduch, Mark Hewitt Project Manager: Josh Melfi

To help Canadians take more breaks, KIT KAT introduced the KIT KAT Break Assist—a web app that allows users to get out of what they're doing by ordering a fake emergency phone call on their mobile phone. Upon answering, users randomly receive one of 20 pre-recorded messages walking them through exactly what to say and do. Each message helps the user step away by creating the illusion of a humorous situation requiring their attention.