TAG taxi

Mobile

2013

Prospek
t: 514 931-4000
e: info@prospek.ca
w: prospek.ca

Account Director: Sylvain Arsenault Creative Direction: Emmanuel Bégin Art Direction: Mélissa Nougier Design: Kim Neill Copywriting: Jenny Bell Development: Mark Baylet, Frédéric Trudeau, Tomy Lacroix User experience: Philippe Doss, Isabel Dupuis, Sebastien Paccioni Agency: Prospek

Winning Website: tag-taxi.com

TAG taxi™, is a smartphone application that lets you order a taxi in a simple and personalized way. TAG offers the ability to get from place to place with just a few taps of the screen. The design had to reflect the easy to use approach as well as the personality of the mobile urban user. In the application, besides its functionalities, the logo and brand were used to create a fun and intuitive experience.