The World's Most Valuable Check-In

Mobile

2013

GREY (Canada)
e: awards@greycanada.com

Client: Missing Children Society of Canada Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Art Direction: Todd Lawson Copywriting: James Ansley, Dave Barber Associate Content Director: Marshneill Abraham Technology Director: John Breton Account Director: Patty Moher, Darlene Remlinger Agency Planner: Malcolm McLean

Winning Website: valuablecheckin.ca

The ‘World’s Most Valuable Check-In’ is a digital tool that sends alerts to FourSquare locations closest to where a child goes missing. As one of the MCSC’s new digital tools, Most Valuable Check-In’ is directly responsible for assisting in the rescue of 6 children in the first 5 months alone.