Picture Less Hunger
Mobile
2013
GREY (Canada)
e: awards@greycanada.com
Client: The Salvation Army Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Creative Direction: James Ansley Copywriting: James Ansley Art Direction: Yusong Zhang Associate Content Director: Marshneill Abraham Technology Director: John Breton Creative Technologist: Daryl Brewer Producer: Jay Gammy Account Director: Jennifer Kinrys Account Manager: Drummond Munro
Winning Website: picturelesshunger.com
Hundreds of thousands of food photos are posted to Instagram every day. In fact, there are entire websites dedicated to this annoying trend. Where others saw annoyance, we saw the opportunity to turn food photography into an act of charity.