Born Free

Young Blood Interactive

2013

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Art Direction: Hannah Smit, Denver Eastman Copywriting: Jacob Greer, Keri Zierler Director: Graydon Sheppard Agency Producer: Cas Binnington Account Supervisor: Katherine Carl-Musson Account Director: Heather Crawley Production Company: Hard Citizen Design: AmoebaCorp. Production House Producer: Eva Preger, Link York Line Producer: Nick Sorbara, Niva Chow On-line Editor: Chris Murphy Post Production Company: 567vfx, Relish Editorial Music/Sound: Vapor Music

After 80 years in Canada Zellers was closing its doors. As the liquidation started it was time for everything to go, even their beloved mascot Zeddy. It was up to the Zellers Executive Managing Director to break the news to him so he took Zeddy out to the woods to set him free.