Everything Must Go

Young Blood Interactive

2013

john st
t: 4163480048
e: rjohnston@johnst.com
w: johnst.com

Ad Agency: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Copywriting: Keri Zierler, Jacob Greer Art Direction: Hannah Smit, Denver Eastman Director: Graydon Sheppard Agency Producer: Cas Binnington Account Director: Heather Crawley Account Supervisor: Katherine Carl-Musson Design: AmoebaCorp. Production Company: Hard Citizen Executive Producer: Eva Preger, Link York Line Producer: Nick Sorbara, Niva Chow Post Production Company: Relish Editorial, 567vfx Music/Sound: Vapor Music

After 80 years, Zellers, one of Canada’s oldest department stores, was closing its doors for American retail chain Target. The time had come for everything to go even their beloved mascot Zeddy. The clear out started on Facebook, giving away everything from a flat-screen TV to a can of Tuna. It ended with Zeddy being adopted by a great new home - Camp Trillium, a camp for kids undergoing treatment for cancer.