Kit Kat Break Assist App

Craft-Editing

2014

OneMethod Digital + Design (A Division of Bensimon Byrne)

Company: OneMethod Digital + Design (A Division of Bensimon Byrne) Chief Creative Officer: Amin Todai Creative Direction: Steve Miller, Joseph Bonnici ACD/ Art Director: Dan Strasser Copywriting: Dave Thornhill Agency Producer: Michelle Pilling Post Production: Button Factory Editor: Tim Pienta, Button Factory, Dan Kelly, CRUSH / The Faculty Production Company: OPC Director: Jeff Low, OPC Production House Producer: Harland Weiss, OPC Matte Painting / Digital Art: The Orange Apple Post Production Online: CRUSH / The Faculty Audio House: Grayson Matthews Audio Director: Jono Holmes, Grayson Matthews Business Lead: Janice Boduch, Mark Hewitt Project Manager: Josh Melfi Casting: Mann Casting

To help Canadians take more breaks, KIT KAT introduced the KIT KAT Break Assist—a web app that allows users to get out of what they're doing and into a break by ordering a fake emergency phone call. Upon answering, users randomly receive one of 20 pre-recorded messages walking them through exactly what to say and do. The Break Assist Promo video was created to explain and promote the app and drive trial at Kitkat.ca.