Lucky Charms

Advergaming - Single

2008

Fjord Interactive Marketing + Technology
t: 416-934-0871
e: megan.kirby@cossette.com

Creative Direction: Elizabeth Yanitsky Design: Jordan Smith Copywriting: Marcus Stevenson Art Direction: Nick Palmer Interactive Agency: Fjord Interactive Marketing + Technology Illustration: Mathew Den Boer Client: General Mills Canada

Winning Website: interactive.cossette.com/awards/AAQ2008/luckycharms_02.html

For the first time in over 10 years, General Mills introduced a brand new marshmallow charm in boxes of Lucky Charms cereal. To celebrate called the new "Hourglass Charm” , General Mills challenged Fjord with the following objectives: 1. Generate awareness and excitement by announcing and demonstrating the new Hourglass charm. 2. Drive increase in sales through kids asking for the cereal with the new marshmallow charm.