Mother's Day

Craft-Cinematography

2014

john st.
t: 416-348-0048
e: reagan.johnston@johnst.com
w: johnst.com

Company: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Copywriting: Dhaval Bhatt, Kurt Mills Art Direction: David Glen, Kyle Lamb Agency Producer: Anne Marie Martignango, Ryan Bourret Group Account Director: Melissa Tobenstein Account Director: Tina Tieu Account Manager: Todd Bennie Director: Mark Ziebert Production Company: Sons & Daughters, Moonlighting Executive Producer: Liane Thomas Post Production Company: Alter Ego Visual Effects: 567 Visual Effects Music/Sound: Vapor Music

Winning Website: awardshow.unignorablework.com/kobo_mom

Most readers agree that they got the love of reading from their mom. So for Mother’s Day, we created a video featuring real moms and their children, suggesting perhaps it’s time to return the favour.