Year: 2008
Category: Online - Single
Title: Test Your Breath

This ad allows you to test your breath by typing in what you've eaten most recently. What next? Well, that depends on your breath. The ad leads people to a site where they can test their breath repeatedly and get different reactions – and a solution for solving their bad breath.

Voice: 416-929-9700
Website: www.dentsucanada.com
Email: dierfino@dentsucanada.com

Client: Proctor & Gamble / Scope Creative Direction: Michael Gramlow, Glen Hunt Art Direction: Michael Gramlow, Carson Ting Copywriting: Glen Hunt, Michael Gramlow, Matt Williamson Production Company: Sons and Daughters, Crush Inc. Designer: Thomas Hong Interactive Agency: Dentsu Canada

Winning Website: www.haroeverybody.com/scope_ad

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