Year: 2008
Category: Online - Single
Title: AVIVA Banners

As part of an Integrated Campaign, Online banners gave people a chance to get even more frustrated with insurance, and then led consumers to the changeinsurance.ca microsite. The site is built around a comprehensive, yet completely asinine questionnaire that reminds people of how frustrating insurance can be, and then encourages users to tell Aviva what they would do to change insurance for the better.

Voice: 416-979-7001
Website: www.taxi.ca
Email: kate.fried@taxi.ca

Executive Creative Direction: Steve Mykolyn Art Direction: Nathan Monteith, Stefan Wegner Copywriting: Stefan Wegner, Nathan Monteith Design: Dave Luxton, Jeff Vermeersch Programming: Jeff Vermeersch Illustration: Dave Luxton Ad Agency: TAXI, Toronto

Winning Website: www.neverinneutral.com/aviva_english/banners.html

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