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United 4th

Offline Digital

2014

TAXI Montréal
t: 514-842-8294

Company: TAXI Montréal Executive Creative Direction: Paul Lavoie Copywriting: Linda Dawe Art Direction: Stéphane Gaulin Agency Producer: Jacques Latreille Mac Artist: Laurent Trudel Production Company: 1ONE Director: Jean-René Parenteau Producer: Renée E. Séguin Music/Sound: Apollo Montréal Music Supervision: Paul Maco

On the Fourth of July, digital billboards across the U.S. were lit up with lyric fragments of The Star-Spangled Banner, demonstrating how what many see as a regional platform could be used in inventive ways to connect people nationwide.A short film uniting the billboards in the complete anthem was launched the same day online, where were invited to share their July 4th with #united4th; select photos were fed back onto the very same billboards.

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