The Moment
Online Video
2014
Cundari
t: 416-510-1771
e: mediarelations@cundari.com
w: cundari.com
Company: Cundari Chief Creative Officer: Andrew Simon Group Creative Director: Cory Eisentraut, Mike Sipley Copywriting: Maggie Pycherek Art Direction: Jung Ahn Agency Producer: Kasia Zeniuk Production Company: Untitled Films Executive Producer: Lexy Kavluk Director: Hubert Davis Line Producer: Tom Evelyn Post Production: Rooster Post Editor: Dave De Carlo Colourist: Alter Ego Music/Sound: Pirate Toronto Audio Producer: Stephanie Pigott Composer: Tudor Kobakov Casting Company: Jigsaw Casting
Winning Website: youtu.be/vJt42ozGoaA
With countless charities competing for attention in the cause-marketing space, the Canadian Breast Cancer Foundation CIBC Run for the Cure was a voice getting lost in the din. To reconnect the existing donor audience and overcome donor fatigue, our web film focuses on an intimate moment in the lives of those who affected by this life-altering disease. To amplify the emotional rawness, we used a haunting piano piece and stripped the film of dialogue.