Category: Integrated Campaign - Single
This campaign builds awareness and educates consumers on the details of the EnviroVespa program. With every new Vespa sold, carbon offsets are purchased to offset the scooter's emissions for up to two years. Plus, bee pollinator habitat (flowers, grasses & trees) is planted to help save our dying bees.
Client: Canadian Scooter Corp. for Vespa Creative Direction: Michael Gramlow, Glen Hunt Art Direction: Michael Gramlow, David Glen, Deborah Prenger Copywriting: Glen Hunt Illustration: Thomas Hong, Henry Chi Programming: Pixel Pusher Interactive Agency: Dentsu Canada
Winning Website: www.haroeverybody.com/envirovespa
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