Unite All Originals So Me X A-Trak

Online Video

2014

SID LEE

Company: SID LEE Client: adidas AG Creative Direction: SID LEE Agency Producer: JIMMY LEE, SID LEE TECHNOLOGIES Production Company: Iconoclast Director: So Me Director of Photography: Arnaud Potier Editor: Walter Mauriot Executive Producer: Charles Marie Anthonioz Producer: Geoff Mclean Music/Sound: A Trak Flash Animator: Digital District

This project was all about creating symbiotic visual representation of a collaboration between various artistic styles, while keeping the overall output coherent. The idea was to demonstrate what happens when different cultures and passions collide.We produced a music video showing the meet-up between French graphic designer / director So-Me, Montreal DJ / producer A-Trak, and different street sub-cultures.