Category: Integrated Campaign - Single
Title: Jonzed: One night, so many mistakes
Jonzed features a binge drinking cartoon character whose night goes from bad to worse. The campaign delivered an anti-binge drinking message through a humorous short film playing online at jonzed.com. USB Bracelets containing copies of the film were also distributed. Retail POS, theatre advertising and social media drove web traffic.
Ad Agency: Revolve Art Direction: Kevin Fidgen Client: Nova Scotia Liquor Corporation Copywriting: John Smith, Sammy Ray Welch Creative Direction: Matthew Allen Design: Brennan Macdonald Illustration: Helix Digital Photography: Jeff Wheaton Art Direction: Dylan Macdonald
Winning Website: www.jonzed.com
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