Kokanee Ranger Live or Die
Integrated Campaign - Single
2008
Grip Limited
t: 416-340-7111
e: colincraig@griplimited.com
w: griplimited.com
Art Direction: Colin Craig Copywriting: Matt Rogers Art Direction: Rich Pryce-Jones Copywriting: David Chiavegato Programming: Patrick Schroen, Gar Liu, Jonathan Sanford Design: Colin Craig, Sebastien Howden Production Company: Sons & Daughters Art Direction: Pat Andrews Copywriting: Ben Weinberg
Winning Website: ranger.stage2.griplimited.com
Kokanee Beer's Ranger Live Or Die campaign asked the people of Western Canada to vote on the fate of their spokesman, the Kokanee Ranger. For five months, people were engaged across a wide range of media to decide if the Ranger should live or die.