Bacon Love

Mobile

2014

Ogilvy & Mather

Company: Ogilvy & Mather Chief Creative Officer: Ian MacKellar Group Creative Director: Todd Cornelius, Jamie Marcovitch Art Direction: Adam Tuck Copywriting: John Eresman Client: Rashers

Rashers bacon sandwich shop wanted to create meaningful relationships with Toronto's growing legion of die-hard bacon lovers. We didn't have a lot of money to do it. Using popular dating app Tinder we were able to hook people up with the love of their life. Because the app is free we didn't need to spend money on development, we just create a profile called "Bacon" and let bacon lovers come to us.