Category: Online Video - Single
Title: Alka-Seltzer's Great American Road Trip
How do you get young men to take notice of a brand they think is for their grandfathers? Go where they play online and entertain them with videos about food, drink and good times. The final result? 21 viral videos and an interactive website with a fan base of over one and a half million viewers.
Executive Creative Direction: John Gagne Creative Direction: Jon Webber Copywriting: Jon Ruby Art Direction: Jeffrey Da Silva Programming: Shayne Jackson, Darrin Patey, Madara Ranawake Interactive Agency: Proximity Canada
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