United Way - Possibility

Motion - Series

2015

TAXI
t: 416-342-8294
w: taxi.ca

TAXI Creative Direction: Steve Mykolyn Art Direction: Pete Ross, Yuko Brown Writer: Leilah Ambrose, Jake Bogoch Account Director: Shelley Raymond Account Supervisor: Kasey Balko Agency Producer: Nicole Poon Photography: Westside Studio, Derek Shapton Photography Producer: Tom Nesbitt, Phaedra Kennedy VFX Artist: Joe Fellows Editor: Joe Fellows Compositor/Online: Daniel Kelly Special Effects: Make Productions Animation: Make Productions Colourist/Transfer: Daniel Kelly Audio/Music: Grayson Matthews Music Producer/Sound Design: Kelly McCluskey

The “Possibility” television campaign for United Way involved creating a series of parallax animations of still images to demonstrate the incredible number of people it takes to change lives through all things possible. UK-based animator Joe Fellows and photographer Derek Shapton worked seamlessly together incorporating real people in various locations to create over a dozen complicated sequences for the three :30 second spots.

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