Cyberbullying - Boy Against Lockers

Advertising Photography - Single

2015

Instil Productions
t: 416-596-6587
e: info@instilproductions.com
w: instilproductions.com

Philip Rostron Photography: Philip Rostron Digital Imaging: Instil Productions Ad Agency: Ogilvy Toronto Art Direction: Kevin Belanger, Kathie Hintsa Writer: Marc Levesque, Greg Shortall Creative Direction: Alex Furrer, Matt Hassell, Ian MacKellar

As technology advances, so does bullying. MediaSmarts, a centre for digital and media literacy, wanted to raise awareness of the growing cyberbullying problem in Canada. We used a classic bullying scenario to demonstrate that even though cyberbullying happens digitally, it hurts just the same.