Billybee Rebrand

Design/Packaging - Series

2013

Megan Wojtowych

Student: Megan Wojtowych Program: Advanced Graphic Design Program School: Humber College

As stated on their website, Billybee Honey is “100% pure and natural, and great care and pride is taken in selecting honey from individual beekeepers, ensuring that the best quality honey is received.” With their bright cartoon mascot, Billybee’s current branding and packaging is designed for children, and does not reflect this statement.This rebrand gives Billybee a more natural and artisan look, emphasizing their promise of high quality, which ultimately reflects their statement.

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