Allstate - Designated Driver

Advertising - Single

2014

Jesse Brown
t: 760-855-1592
e: jessebrownad@gmail.com
w: jessedavidbrown.com

Student: Jesse Brown Art Director: Jesse Brown Copywriter: Nicolas Labbe, Max Dufrechou School: Miami Ad School

Problem: Teens drink and drive even when parents offer to give them a ride.Insight: In order to get home without confrontation, many teens are willing to risk driving drunk. In order to ensure their children’s safety, many parents are willing to forfeit the knowledge of if or when their teens have been drinking. With the new availability and advancements in car service applications, they now have a choice.

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