AS SEEN ON TV

Advertising - Series

2014

René Zimny

Student: René Zimny Program: MA, Graphic Design School: SCAD

This ad series proposal was created to raise social awareness about the high volume of adult-oriented content on television today. The series challenges parents to become more aware of what their children may be watching. It parodies the ?As seen on TV? infomercial presentation with a retro perspective intended to comment on how broadcast programming has changed over time. The stylized approach also intentionally avoids perpetuating the very problem it seeks to address.