HomeSewn

Complete Advertising Campaign - Complete

2014

Bonnie Cheung
t: 416-417-8565
e: info@cubixtwist.com
w: cubixtwist.com

Student: Bonnie Cheung Cinematographer: Lucius Dechausay Instructors: Tony Kerr, Heidi Mcculloch Program: Advertising School: OCAD University

The Canadian garment manufacturing industry has dwindled into non-exsistence in the last decade, with revenues decreasing by $5 billion within 10 years. The goal for the Canadian Apparel Federation is to re-ignite the desire for Canadian-made clothing with the introduction of a sub-brand – HomeSewn. The campaign will include retail branding, a website serving as a hub for designers, consumers and manufacturers, and a collaboration with the Canadian Olympics.