What's #YourCall?

Complete Advertising Campaign - Complete

2014

Sarah Minor
t: 647-624-2370
e: sarah@sarahminor.ca
w: sarahminor.ca

Student: Sarah Minor Instructor: Ryan Apps Program: Graphic Design (Advertising Major) School: George Brown College

What's #YourCall? is an interactive narrative campaign aiming to decrease incidences of sexual assault and encourage teen boys to support survivors in their lives.Social media engagement pushes users towards a complex interactive storytelling system, where they play the main character in a storyline reflecting situations in their own lives. Utilizing teen athlete's desire for situational control, What's #YourCall? actualizes the effects of sexual assault and victim-blaming mentalities.