Le Faux Macaron Annual Report

Design - Single

2014

Jocelyn Wong
w: behance.net/jocelynw

Student: Jocelyn Wong Instructor: Vida Jurcic Program: IDEA Program School: Capilano University

This is an annual report for a "faux" bakery chain. They are all about taking away the inaccessible nature of modern fancy french bakeries, and getting back to humble beginnings. I wanted to go for a more rustic, yet modern look, inspired by online food blogs. The orientation is horizontal with tabs on the top, which is influenced by the shape of classic recipe cards - another homage to the essence of Le Faux Macaron.